Uploading pictures of oneself holding a chicken in one hand and a beer in the other on social networks became a trend. Specialty chicken shops have been more numerous in China.

Outside Korea Ĭhimaek is also popular in China because of the popular drama My Love From the Star, in which Cheon Song-i, the heroine, said 'A snowy day is just perfect for our Chimaek time .' which triggered the phenomenon. In 2013, a chimaek festival in Ningbo, China, drew some 400,000 visitors in its first three days.

In Daegu Metropolitan City, a chimaek festival was held in 2013. It is an event to promote Korean food culture abroad by combining chicken and beer. There are many chimaek festivals in Korea, including the Seoul Chimaek Festival which is held in mid-October in downtown Seoul. There is a prospect that various chicken restaurants will be gathered in one place and that world beer and various kinds of chicken will be a specialty of Gimpo city. Ĭhimaek Street is planned to be built in Gimpo, South Korea. The number of chicken restaurants increased from around 10,000 to 25,000 after the World Cup. Public parks would often have large screens to watch the games, and people would dress in red (the colour and nickname of the home team) and gather together to cheer for the World Cup, while eating chicken and drinking beer. The word chicken and beer were not used in conjunction until 2002 with the Korea–Japan World Cup. It was quite strange for Koreans to chop and fry chicken, but its popularity was enormous, especially around the holiday seasons. In 1977, the chicken brand Rims Chicken was founded. In the 1970s, manufacturing workers paid 3,400 South Korean won per chicken, but the price of a boiled chicken was ₩2,500, and 500 cc (18 imp fl oz 17 US fl oz) of beer was ₩450. At this time, chicken and beer were sold together, which eventually led to the creation of chimaek. With the introduction of cooking oil in Korea in 1971, chicken and oil were plentiful, which created an environment where people could eat more chicken. Chicken production increased 13 times as the nation's economy grew. The concept of fried chicken was well-known in Korea since the early Joseon dynasty as Pogye (포계) as it appeared in the Sangayorok (산가요록) cookbook written in 1459. It's so popular that Koreans created the word Chi-neunim, which is a compound word of chicken and God Haneunim in Korean. Today, fried chicken is one of the most popular dishes in Korea.

Moreover, the 2002 Korea–Japan World Cup shed more light on the chimaek phenomenon, and the dish has also had a significant impact on Korean drinking culture. While chicken was gaining popularity, a new draft beer which appeared in the 1970s was also becoming very popular, and it became common for the two to be combined as a single menu item. From the roasted chicken that appeared in the early 1960s to the spicy chicken that was adapted to meet Korean tastes, South Korea has imported and developed a growing variety of chicken dishes. Modern chimaek is believed to have been invented in late 20th century, but it is hard to pinpoint the exact time and place. There is a historic record that indicates a similar recipe has existed in Korea since at least 600 years ago, but which was long forgotten until the late 2010s. Chimaek ( 치맥 from Korean chikin 'fried chicken', and maekju 'beer' ) is a pairing of fried chicken (either plain huraideu or spicy yangnyeom) and beer, served as anju (English: food with alcohol) in the evening in many South Korean restaurants, including a number of specialized chains.

Chimex company